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Small- to mid-tier radio broadcasters are increasingly interested in HD Radio, according to a poll conducted by Broadcast Electronics. An online poll of BE’s HD Radio Workshop for Managers webinar in June showed that more than 80 percent of radio participants who responded were broadcasters in small- to mid-tier markets. Of these, the overwhelming majority - 70 percent - were from markets 100+.
The poll results track with the steady increase in acquisition of BE HD Radio equipment by mid–tier and small–market radio broadcasters, many of whom are replacing older equipment with newer HD Radio–capable transmitters in anticipation of broadcasting in digital at a later date, according to the company.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
