YouTube introduced ads on some of its videos yesterday and, not surprisingly, response from the blogosphere and the site’s community has been mixed. “I’m unsubscribing from anyone who has ads in their videos, and if everyone has ads, then I’ll just find a site that doesn’t,” read a post on YouTube’s official blog (via Adweek).
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The number of TV households in the U.S. will increase by 1.3 percent to 112.8 million by January 1, 2008, Nielsen predicts, while the number of people aged 2 and older will increase 1 percent. Nielsen’s new estimates are effective August 27 and will be used for the 2007-2008 season, writes Mediaweek.
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Nike world headquarters Nike executives have decided not to continue seeking business deals with NASCAR. Nike had announced a decision to align its Starter brand with the NASCAR name in January, when it signed a three-year contract with Joe Gibbs Racing.
Facebook is working on ways to target ad delivery based on information in user profiles, reports the Wall Street Journal (via MarketingVOX). The new ad targeting plan is reportedly a top priority at the social networking company, which is looking for a way to turn its popularity into revenue. While nothing has been confirmed, the new system would reportedly open up the amount of personal information that could be used to target ads with.
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Advertisers who used to avoid radio are now buying time in the medium due in part to the data now available via Arbitron’s PPM. That, at least, is what Arbitron’s senior vp for U.S. sales, Carol Hanley, says.
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A new reality series about a beauty queen hired to raise the ratings of a news program proved itself to be unpopular in its first outing. Fox’s Anchorwoman tied for fifth place with the CW in the 8 p.m. time slot, and finished just behind Univision, which has been struggling since La Fea Mas Bella went off the air earlier this summer, writes Media Life.
Citizens of Chicago are suddenly seeing new publications geared toward local news and close-to-home issues. The Chicago Tribune has launched two weekly print editions based on its hyper-localized website, triblocal.com, while McGraw-Hill is launching BusinessWeek Chicago in November, distributing 60,000 copies to Chicago-area subscribers of BusinessWeek.
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Cable’s share of the adult 18-49 audience is 52.4, more than twice that of broadcast’s 24.2, according to an analysis of summer ratings released by Turner Networks. Cable’s share is up 3 percent over last summer, which pulled a 51, while broadcast slipped 11 percent from the 27.2 it achieved last summer.
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Most consumers still say that mainstream media is the most influential for building awareness, according to new consumer research. The study, a combined effort between WPP Group’s Kantar Media Research and Pointlogic, looked at 33 media channels, ranging from radio, TV and print to sampling, promotions and direct marketing, writes MediaPost.
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The Nashville-based U.S. sales arm of Nissan has signed on to become the exclusive auto sponsor of the presentation events surrounding the Heisman Trophy. It will also tout its Titan pickup truck and Rogue crossover to the college football crowd, and it will be the official sponsor of the Southeastern Conference (SEC), writes MediaPost.
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Julie Roehm’s suit against Wal-Mart has been dismissed by a Michigan judge, who said that Roehm should have sued Wal-Mart in Arkansas, where the retailer is based, writes Adweek. Roehm’s lawyer has said that Roehm is deciding whether to sue in Arkansas or to appeal the decision in Michigan.
Google accounted for 64.35% of all US searches in the four weeks ended July 28, nearly four percentage points more than the comparable period a year earlier, according to Hitwise, MarketingCharts reports.
Audiences have more control and are increasingly savvier about filtering marketing messages, with serious repercussions for marketers, ad agencies, broadcasters, publishers and cable companies, according to a new IBM survey of consumer digital media and entertainment habits, reports MarketingCharts.
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UK spending on search engine marketing (SEM) will increase 58% this year to 2.22 billion pounds, forecasts E-consultancy. pointing out that although the anticipated growth rate would be down from 65% in 2006, the market has plenty of room for future growth.
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