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Cable’s share of the adult 18-49 audience is 52.4, more than twice that of broadcast’s 24.2, according to an analysis of summer ratings released by Turner Networks. Cable’s share is up 3 percent over last summer, which pulled a 51, while broadcast slipped 11 percent from the 27.2 it achieved last summer.
The consolidation of UPN and the WB into the CW accounted for part of that dip, writes Media Life.
Highly acclaimed summer shows on cable such as The Closer, Monk, Saving Grace, Damages and The Starter Wife are helping to boost cable’s ratings, while mediocre fare on the broadcast networks - such as CBS’s new Pirate Master and Fox’s On the Lot - are dragging broadcast down.
Compared to five years ago, cable’s gains among total viewers is significant, according to Turner. This summer’s top three shows - TNT’s The Closer (at 7.9 million) and Saving Grace (5.6 million), and USA’s Monk (5.1 million) - are averaging more viewers than the top show in 2002 (Monk, with 4.5 million).
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
