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Facebook is working on ways to target ad delivery based on information in user profiles, reports the Wall Street Journal (via MarketingVOX). The new ad targeting plan is reportedly a top priority at the social networking company, which is looking for a way to turn its popularity into revenue. While nothing has been confirmed, the new system would reportedly open up the amount of personal information that could be used to target ads with.
Right now Facebook only releases a limited amount of personal data.
According to sources, the ads will appear within a member’s “news feeds,” not as display ads on the site or in some other manner. Facebook is also planning on sending out member surveys that gauge people’s opinions on receiving ads sometime next year.
The proposed system would automate the process of buying ads, something that is currently labor intensive, involving a Facebook sales rep. It would bring to Facebook, the company hopes, the same sort of success Google and other companies have had with targeted ad programs.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
