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Advertisers who used to avoid radio are now buying time in the medium due in part to the data now available via Arbitron’s PPM. That, at least, is what Arbitron’s senior vp for U.S. sales, Carol Hanley, says.
She points to anecdotal evidence: “I recently met with the president and CEO of an audit company that measures $4 billion in annual spending with 65 advertisers,” she said at a meeting with programming consultants at an Arbitron office (via Radio Ink). “Eighteen months ago, three did radio. Now, one-third of them are doing radio, and electronic measurement is part of the reason.”
She says that both Wachovia and the University of Phoenix are spending money in Philadelphia, which is the market in which the PPM first went live.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
