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Most consumers still say that mainstream media is the most influential for building awareness, according to new consumer research. The study, a combined effort between WPP Group’s Kantar Media Research and Pointlogic, looked at 33 media channels, ranging from radio, TV and print to sampling, promotions and direct marketing, writes MediaPost.
TV was recognized as the No. 1 medium for building awareness, with 43 percent rating is as excellent or very good. Magazines, newspapers and radio followed, at 31 percent, 29 percent and 24 percent respectively.
When it comes to helping consumers decide whether to trust a brand, TV ranked first, followed by newspapers and magazines.
Video games, video-on-demand, interactive TV and streaming online video scored between 2 percent and 5 percent on the same measures. Such new media has a more profound impact on those who are heavy users. For example, 12 percent of video game players give the medium high ranks for driving awareness, while 18 percent of interactive TV users say it is effective at conveying trust.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
