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The number of TV households in the U.S. will increase by 1.3 percent to 112.8 million by January 1, 2008, Nielsen predicts, while the number of people aged 2 and older will increase 1 percent. Nielsen’s new estimates are effective August 27 and will be used for the 2007-2008 season, writes Mediaweek.
Baby boomers - those aged 55-64 - are the fastest-growing demo, climbing 3.8 percent to 32.8 million. The 18-24 demo had no growth and remained steady at 28.4 million.
Most of the changes are taking place in the southern and western regions of the U.S. New Orleans grew 6 percent and moved up one place in rank, to No. 53. Dallas-Ft. Worth moved from No. 6 to No. 5, Atlanta moved up one place to No. 8, and Phoenix moved up for the third year in a row, to No. 12 from No. 13.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
