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Lucky has been quietly conducting a series of changes on its cover and pages since August of last year. Some of the changes have included a shift toward softer colors, a shift away from handwriting-like type on pages in favor of a more traditional font, and the axing of bold color borders on the editorial pages, Women’s Wear Daily writes.
Focus groups have shown that Lucky is considered primarily a shopping magazine, but that readers also look for fashion ideas. With that in mind, cover alterations began to take place beginning in January. The box around the phrase “The Magazine About Shopping” was first tossed, and then a new logo - The Magazine About Shopping and Style - was created.
The changes seem to be working. Newsstand sales are up 11.9 percent to 250,843, and overall circulation has risen 9.4 percent in the first half of ‘07, per figures from the Publishers Information Bureau.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
