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Nielsen is launching a social network it is calling “part opinion engine, part social network, and part buzz tracker.” The site, currently open only to Nielsen employees, will go public by the end of next month, writes MediaPost.
“Hey! Nielsen,” more than a year in the making, will be a place for consumers to “share opinions on your favorite entertainment.” It was conceived by Nielsen Media Research CEO Susan Whiting, and it is the first new product created jointly by nearly every division of the Nielsen Co.
Nielsen insiders say it is still unclear on just how the information gleaned from the site will be used, but the “Hey! Nielsen” project manager, Karen Watson, says that it will likely be at least a year before it generates usable market research.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
