SeeSaw Networks of San Francisco has expanded its place-based network of screens on the campuses of colleges and universities with the addition of University Network and Zilo Networks. SeeSaw’s screens can now be found in and around 469 colleges and universities in all 50 states, writes Media Life.
'Mad Men' A new study from SNL Kagan reveals that while broadcast TV networks still spend far more on original programming, both basic and pay cable networks are generating more attention in this area. Cable has taken a different approach to the traditional 22 episodes per season, ordering just 13 episodes each year, while benefiting from lower production budgets and license fees compared to broadcast networks.
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Economics are making it difficult for mainstream garment manufacturers to go green, The New York Times reports (via Environmental Leader). Most synthetic materials are still petroleum-based, and organically grown fibers are in short supply.
Men’s Journal editor James Kaminsky will take over the newly created role of editorial director at Maxim magazine. Kaminsky served at Maxim from 1992 until 2002 as executive editor, writes DM News.
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Nielsen is scrapping the Hispanic Television Index that it created 15 years ago to measure the size of Hispanic audiences. The ratings giant will now have only one source for national ratings - its influential people meter survey, which includes about 1,400 Latino families.
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'Oh my God!Matt Parker and Trey Stone have signed a new deal with Comedy Central that gives them a share of the network’s ad revenue, reports The New York Times (via MarketingVOX).
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Don Imus has settled with CBS Radio and is now a free agent, and radio industry insiders and Wall Street analysts alike are pegging Citadel’s ABC Radio Networks as the likely landing place of the controversial talk show host, writes The New York Post.
Hopeful Romney Wall Street analysts are saying that TV stations could see a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and just $900 million in 2004, Reuters writes. Radio broadcasters, too, are looking to see billions more in advertising dollars.
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UK consumers now spend 50 hours per week on the phone, surfing the internet, watching television or listening to the radio, according to the 2007 edition of Ofcom’s annual “Communications Market Report,” which reveals new trends in the UK’s £50 billion ($100 billion) electronic communications sector, writes MarketingCharts (via paidContent).
An increasing number of companies are paying individual car owners to wrap their vehicles with an ad, drive the vehicles as usual, and occasionally act as a brand ambassador. FreeCar Media, a Los Angeles ad agency, claims to have a database of more than a million car owners willing to sport an ad wrap, and advertisers such as Verizon wireless and Jamba Juice have taken advantage of the opportunity.
The vast majority (87 percent) of American consumers agree they are seriously concerned about the environment - and most (73 percent) are looking to the federal government to strengthen their enforcement of green regulations - according to the 2007 GfK Roper Green Gauge study by GfK Roper Consulting, writes MarketingCharts.com (via Environmental Leader).
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The northeastern region of the U.S. is leading the country in the rollout of HD Radio.
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Moms rely heavily on search engines for both online and offline purchases, and when coordinating travel and planning a host of other activities, according to a study unveiled by DoubleClick Performics last week, reports MarketingCharts. The “Searcher Moms - A Search Behavior and Usage Study” was conducted in cooperation with Microsoft and ROI Research.
NYTimes.com’s My Times, which launched as a private beta in April 2006 and features content from more than 25 Times journalists, is now open to all users.
The drop in TV viewing is most likely due to real changes in viewing habits and is not due to TV ratings methods, according to a new report from Nielsen - and it looks as though the biggest losses in television viewing come from the homes that watched the most TV last year.
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Some 84 percent of the US population will have mobile phones by the end of 2007, with that proportion surpassing 100 percent in 2013, SNL Kagan estimates, according to MarketingCharts. Those figures include consumer, business and double-mobile-phone users.
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