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SeeSaw Networks of San Francisco has expanded its place-based network of screens on the campuses of colleges and universities with the addition of University Network and Zilo Networks. SeeSaw’s screens can now be found in and around 469 colleges and universities in all 50 states, writes Media Life.
SeeSaw’s digital screens - which range from 27-inch to 50-inch - can be found in student unions, recreation centers and dorm rooms, as well as in grocery stores, bookstores, bars, restaurants, gas stations, travel centers and specialty stores in areas surrounding a campus. Content runs in loops of 6 to 10 minutes. Half of the time is dedicated to content, with the other half made up of ads and info about campus events. Sponsor ads run 15 or 30 seconds.
According to Los Angeles-based research firm OTX, 70 percent of 18- to 24-year-olds report that they pay attention to out-of-home digital advertising, while 27 percent claim to have made purchases or taken action because of such advertising.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
