»
'Mad Men' A new study from SNL Kagan reveals that while broadcast TV networks still spend far more on original programming, both basic and pay cable networks are generating more attention in this area. Cable has taken a different approach to the traditional 22 episodes per season, ordering just 13 episodes each year, while benefiting from lower production budgets and license fees compared to broadcast networks.
“Original programming allows networks to really differentiate their brands,” says Deana Myers, SNL Kagan senior analyst. “More networks have jumped into originals in the past year, like AMC with ‘Mad Men,’ allowing for increased viewers and ultimately increased revenues from advertising and secondary windows.”
HBO changed the landscape for cable networks forever with the debut of “Sex and the City” in 1998 and “The Sopranos” in 1999, establishing the long-term viability of original series. More recently, the original movie “High School Musical” helped Disney create a franchise with a sequel (the highest-rated basic cable network program in history), CD sales, DVD sales and other merchandising revenues.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
