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Hopeful Romney Wall Street analysts are saying that TV stations could see a record $2 billion to $3 billion from the 2008 election cycle, up from $1.6 billion in 2006 and just $900 million in 2004, Reuters writes. Radio broadcasters, too, are looking to see billions more in advertising dollars.
In June, J.P. Morgan estimated that more than 2 percent of CBS’s estimated revenue for 2008 would come from political advertising - more than twice what it earned in the last presidential election.
The bulk of money that candidates spend will be on broadcast television, but political experts say they will also spend heavily on cable and online.
CBS Corp., Hearst-Argyle Television Inc., and Meredith Corp. are all expected to benefit, with Hearst-Argyle and Meredith will particularly benefit in early voting states.
Some specifics in campaign advertising so far:
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
