AT&T’s $3.4 billion media account is going into play, and the telecom giant said that it expects to complete the review by the end of the year.
The move will consolidate all of AT&T’s media planning and buying into one shop and, as such, is part of the company’s efforts to maximize efficiencies create by its acquisition of BellSouth at the end of last year, writes AdAge.
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With less than one percent of UPS’s small- to medium-sized business customers using the electronic billing option, UPS recently surveyed its customers to find out what would make them make the switch away from paper. What they discovered was that the primary motivator would be the environment, writes Environmental Leader.
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Three in ten Americans (29 percent) say the federal government should have the most responsibility - in relation to the US food industry - for ensuring the long-term wellbeing of the environment, according to a recent Harris Poll, reports MarketingCharts.
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Airlines are offering an increasing number of ways for advertisers to reach travelers while they’re in the air. US Airways and AirTran both recently began selling ads on napkins and on stickers that can be found on open tray tables. European low-fare carrier Ryanair sells ads on the covers of the overhead baggage compartments and on the backs of closed tray tables, according to the International Herald Tribune.
Asked to pick their favorite subject in school, 25.4 percent of children age 6-11 choose math, according to data from Mediamark Research Inc. (MRI), reports MarketingCharts.
Three new lists - financial business opportunity seekers, consumer-centric antiques enthusiasts and school administrators - have hit the market.
Driven by increased broadband penetration, declining price points and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, In-Stat forecasts (via MarketingCharts).
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The National Association of Broadcasters is continuing its fight against the proposed XM/Sirius merger, and has filed a second round of comments urging the FCC to oppose the deal, writes Radio Ink.
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The total number of television households within the US (including Alaska and Hawaii) will be 112.8 million by January 1, 2008 - an increase of 1.3 percent from the previous year - with the number of viewers age 2+ increasing 1 percent, to 286 million, the Nielsen Company estimates (via MarketingCharts).
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The American version of OK! magazine has grown more than 54.3 percent in the last year, according to the Media Industry Newsletter (via the Times Online). OK’s owner, Richard Desmond’s Northern & Shell, has been looking to expand the UK title around the world, and it launched in the U.S. two years ago to limited success.
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As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students (pdf), writes MarketingCharts.
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The first publicly released Nielsen/NetRatings AdRelevance insights for the New Zealand market reveal that 1,051 advertising campaigns were run during July 2007, consisting of 2,260 banners run by 532 advertisers, reports MarketingCharts.
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The co-founder of Rapp Collins Worldwide, Stan Rapp, has formed a new marketing agency which claims that it will form a proprietary behavioral-based approach to planning, and that it will feature consumer engagement labs at each of its location.
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Networks are gleeful as the strong fourth quarter scatter market pulls double-digit price increases over what they inked during the upfront sales period. Media buyers are reporting increases from 12 percent to nearly 100 percent for some cable networks, MediaPost writes. Women-targeted networks Oxygen, SoapNet and WE are seeing particularly large price hikes.
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B-to-b ad pages dropped 3.3 percent through the first five months of 2007, while total advertising revenues for business media slipped 1.9 percent, according to figures released by American Business Media.
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