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B-to-b ad pages dropped 3.3 percent through the first five months of 2007, while total advertising revenues for business media slipped 1.9 percent, according to figures released by American Business Media.
Some categories, such as architecture/design & lighting sector - which jumped 14.4 percent - posted gains in revenue through May of 2007, writes MediaPost. ABM president-CEO Gordon Hughes says that, while the May numbers are “not what we hoped they would be,” the year-to-date numbers show that magazine revenues are remaining relatively steady. He also pointed out that business media is expanding beyond print to include digital and event marketing at an ever-increasing pace.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
