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Networks are gleeful as the strong fourth quarter scatter market pulls double-digit price increases over what they inked during the upfront sales period. Media buyers are reporting increases from 12 percent to nearly 100 percent for some cable networks, MediaPost writes. Women-targeted networks Oxygen, SoapNet and WE are seeing particularly large price hikes.
Another indication of the strength of the market is that breakage, or the dropping of holds that media buyers place during the upfront, is nearly nonexistent. In fact, the converting of holds to orders is happening earlier than usual. “Business is excellent,” says Rich Goldfarb, senior vp of media sales for the National Geographic Channel.
Part of the reason for the strong market could be that media buyers are concerned about the new C3 ratings on which they based their deals in the upfront. If the C3 ratings are not as strong as program ratings, buyers fear that they may not be delivering to their advertisers the same level of gross ratings points as they did when they based deals on live program ratings in previous years.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
