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As college students prepare to invade campuses, marketers can best reach and build relationships with this demo of up-and-coming consumers via the internet, which students prefer to both TV and radio, according to a recent Burst Media study of college students (pdf), writes MarketingCharts.
The July 2007 Burst Media online survey of 439 college students 18-24 years old studied students’ media consumption, how they finance their discretionary spending, and what influences their brand preferences.
According to Burst’s survey:
MarketingCharts has more findings from the study.
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