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Visa plans to consolidate its media planning and buying duties with a single agency and has invited four holding companies - Omnicom Group, WPP Group, Publicis Groupe and Aegis Group - to pitch, writes Adweek.
The consolidation is taking place in order to manage advertising spend more effectively and to simplify agency relations, according to the company. The review should be completed by the end of the year.
Visa spends about $650 million globally per year, according to sources, with $440 million in the U.S. in 2006 (per Nielsen Monitor-Plus).
Visa is the second major company to announce a media review this week. Yesterday AT&T announced its intention to consolidate media buying and planning on its $3.4 billion account.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
