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The Washington Post and Bonneville International have decided to end their three-year content partnership for radio station WTWP, which aired on 1500 AM and 107.7 FM. When Washington Post Radio stops broadcasting at the end of September, Talk Radio 3WT, or WWWT, will take over, writes Mediaweek.
The Talk station will include personalities currently on WTWP such as David Burd, Jessica Doyle and Tony Kornheiser. It will add syndicated hosts Neal Boortz, Bill O’Reilly, Glenn Beck and Stephanie Miller, along with play-by-play sports.
The reason for the shortened contract appears to be the fact that, since WTWP launched nearly a year and a half ago, it has averaged les than a 0.9 overall share. While it improved slightly to a 1.2 in the most recent spring survey, financial losses totaled about $2 million.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
