A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox - resulting in a shift in the list of top 10 US ISPs - according to a Lyris study of second-quarter data, reports MarketingCharts.
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Despite the onset of the summer holiday season, when media consumption decreases as people leave their homes and offices, in July the total UK online population reached its highest-ever figure - 31.8 million unique visitors - according to comScore’s World Metrix audience ratings service, reports MarketingCharts.
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DIRECTV ranks highest in customer satisfaction in three US regions, and WOW! ranks highest in one, among cable and satellite providers, according to the J.D. Power and Associates 2007 Residential Cable/Satellite Satisfaction Study, released earlier this month, MarketingCharts reports.
Yet another move in executive swapping between the Reader’s Digest Association and Conde Nast has been announced, with the publisher of the RDA title Every Day with Rachael Ray - Christine Guilfoyle - jumping ship to head over to Conde Nast’s Fairchild Fashion Group, where she will act as publisher of Women’s Wear Daily, Conde Nast announced yesterday.
Most consumers - 62 percent - are viewing video online, and contrary to popular opinion those viewers are not just young adults viewing user-generated videos, according to a bi-annual video study from AOL’s Advertising.com, which sought to analyze online video viewing and response to video advertising, writes MarketingCharts.
'Where's the party?' The FBR Open in Phoenix is one of the richest and best-attended golf events on the PGA Tour, and Friedman, Billings, Ramsey Group is expected to announce that it has signed on for a four-year extension of its namesake sponsorship.
Some of the biggest place-based advertising networks are seeking sales talent from TV and the larger ad agencies, writes MediaPost.
After months of speculation, hype and news, the unnamed video portal in development by News Corp. and NBC finally has a name, reports AdAge (via MarketingVOX).
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A new online magazine has been launched by General Motors and Women in Film that is aimed at women in the media industry, and which hopes to “provoke robust discussion and fresh thinking,” according to a letter from the editor.
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Nearly a third (31 percent) of adults surveyed indicated they had children or grandchildren under 18 who played family-friendly “casual” computer/video games - puzzle, word and simple action games - in their home, according to what PopCap Games said is the largest survey of players of casual computer/video games conducted, MarketingCharts writes (via NextGeneration).
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This year, internet ad spending in the U.S. will outpace radio, according to a new report from eMarketer. Online spending has already overtaken radio in the U.K., writes Media Life.
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In the latest move in what is rapidly becoming a trend, CondeNet and MSNBC have signed an online content-sharing deal, reports Advertising Age (via MarketingVOX).
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Nielsen has released its PlaceViews data for product placement in television shows, and found that, for June (the first month of data available), Sears and Camaro were the clear winners for network and cable, respectively.
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Outdoor ad spending grew 7.9 percent in the second quarter over the same quarter last year, according to the Outdoor Advertising Association of America.
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Bonnier Corporation is relaunching its premier luxury travel publication Resorts & Great Hotels. Known as “the connoisseur’s guide to the world’s best hotels and resorts,” the wish-book publication will relaunch in January 2008 as a quarterly. It will include integrated editorial content for the first time in the magazine’s history.
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Nielsen’s commercial ratings are no longer in the evaluation phase and have officially become the currency of the TV advertising marketplace this week, but according to a letter circulated by Star Media Enterprises - a reprocessor of TV ratings for Nielsen clients - the new ratings are not ready for prime time.
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