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Some of the biggest place-based advertising networks are seeking sales talent from TV and the larger ad agencies, writes MediaPost.
Chris Kager, formerly president of The Media Group, has moved to ProLink Solutions, a network which delivers advertising to GPS video screens on golf carts. Before his gig with The Media Group, Kager was executive vp of NBC Universal TV Distribution, responsible for full media sales.
Earlier this year, Captivate Network - which has digital displays in the elevators of hundreds of office buildings - hired Sheri Taylor Gilchrist as vp of marketing and programming. Taylor had served as senior vp at Harte-Hanks and before that was vp of relationship marketing for Hill Holliday Connors Cosmopoulos.
Reactrix and Premiere Retail Networks also hired television executives to help recruit national advertisers.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
