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Nielsen has released its PlaceViews data for product placement in television shows, and found that, for June (the first month of data available), Sears and Camaro were the clear winners for network and cable, respectively.
Sears’ placement on ABC’s Extreme Makeover Home Edition pulled the top product placement score - with 58.1 percent of the audience recognizing the presence of the brand and feeling good about it - on network TV, writes MediaPost. The Miami Heat basketball team scored second on network, for its appearance in NBC’s Deal or No Deal, with a 48.8 percent score.
Camaro scored tops on cable, for its appearance in TLC’s Rides, with a 63 percent audience recognition and positive feeling score. Honda scored second with a 58.2 percent score for its appearance on Pimp My Ride.
Nielsen’s PlaceViews measured more than 285,000 product placements between January and June.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
