Though on average the South Asian population of the US spends twice as much on entertainment products and services, such as cable and satellite TV, it also has a strong interest in online content from the channels they pay for, such as HBO, according to a survey by Global Advertising Strategies, reports AdWeek (via MarketingVOX).
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“Lose my information and you’ve lost my business” was the overarching theme of responses in a survey of 400 consumers’ views on brand equity as it relates to data breaches, according to a study by Tablus, MarketingCharts reports.
NBC Universal has pulled episodes of its TV shows from the iTunes store after the two parties failed to come to agreement over a new contract, reports The New York Times (via MarketingVox).
The director of communications and PR at TV Guide has said that TV Newser’s report on the September demise of the magazine was false.
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XM Satellite Radio, in conjunction with the National Endowment for the Arts, is introducing a national radio series called The Big Read, named after the NEA’s national reading program, which celebrates great books and their place in American life.
Newspapers have turned in an even worse performance this year than Fitch Ratings analysts had predicted at the beginning of 2007.
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The body care market grew significantly between 2005 and 2007, with sales at U.S. stores - excluding online and independent stores - increasing nearly 10 percent to $2.3 billion, writes MediaPost.
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Fox is launching an outdoor campaign over Labor Day weekend in order to publicize its upcoming Kelsey Grammer comedy, Back to You.
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