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Though on average the South Asian population of the US spends twice as much on entertainment products and services, such as cable and satellite TV, it also has a strong interest in online content from the channels they pay for, such as HBO, according to a survey by Global Advertising Strategies, reports AdWeek (via MarketingVOX).
Other findings suggest South Asian Americans - those with roots in India, Bangladesh, Pakistan, Burma, Sri Lanka and Bhutan - prefer the web over any other channel:
Overall, 77 percent read both American and South Asian media outlets online, and when making purchasing decisions, they claim to use “common sense” and “practicality” instead of emotion.
South Asian Americans are a booming demographic. According to the US Census, the South Asian population exploded 188 percent from 1990 to 2000, reaching over 1.9 million people in the US.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
