InStore Broadcasting Network (IBN) has signed a contract to measure the audience of IBN’s in-store audio network in 200 Walgreens drug stores in the Houston-Galveston DMA. This marks the first time that Arbitron will provide audience estimates to place-based media using the existing panel of consumers who are carrying the company’s PPM device as part of Arbitron’s syndicated radio ratings service.
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BrandIntel today released the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment.
The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows, with Pushing Daisies and Private Practice as the leaders in consumer sentiment.
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The leading sites in three key web categories - search, career development and multi-category travel - experienced high month-over-month visitor retention rates from June to July, but also significant audience overlap with the other top players in their categories, according to Nielsen/NetRatings, MarketingCharts reports.
Wyndham Hotels and Resorts is making marketing a priority, and is launching an $8 million to $10 million ad campaign targeting Gen Xers in November that includes partnership deals with Cirque du Soleil and VTech.
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Readers’ loyalty to specific blogs is relatively high, with 46 percent of blog readers saying they visit the same blogs regularly, according to a survey from Synovate (via WebProNews). Eight percent of Americans now have their own blog, a surprisingly large number considering the fact that just a few years ago, most didn’t even know what a blog was.
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A Firefox plugin called Adblock Plus enables users to visit websites without encountering the Flash, text-based or banner ads that typically accompany free content.
The application blocks Google AdSense messages in addition to other sponsored messages.
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Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year, according to comScore (via MarketingCharts).
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The three big newsweeklies have struggled in the past six months, seeing declining readership, while smaller competitors such as The Week and The Economist are seeing gains. Time’s redesign and change in distribution schedule have failed to stem the losses being experienced on the newsstand, and indeed the magazine’s newsstand sales fell 13.6 percent to 103,204 in the first six months, writes MediaPost.
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Starz is the latest cable network hoping to expand its brand beyond theatrical releases by producing original programming. The network has announced two half-hour comedies that will kick off in January, writes Variety.
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BusinessWeek publisher Geoffrey Dodge is leaving the magazine, after having been passed over for president back in April, writes Media Life.
Students and their parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52 - or $47.3 billion* in total - according to the National Retail Federation’s “2007 Consumer Intentions and Actions Survey,” conducted by BIGresearch, reports MarketingCharts.
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Bob Woodruff has quietly returned to work full time at ABC, having survived the January 2006 bombing in Iraq that nearly killed him, writes the AP (via Fox News).
News Over Wireless, Capitol Broadcasting’s New Media Group division that provides mobile applications to TV stations, has added 22 TV stations to its network, writes Mediaweek. That brings its total to more than 75 stations reaching 85 percent of the U.S.
New stations that have recently launched subscription-based mobile sites using the company’s services include KFMB-TV, a CBS affiliate in San Diego, and WINK_TV, a CBS affiliate in Fort Myers, Florida.
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The idea behind CBS’s reality series Kid Nation has been compared to the scary “community” formed by children in the book The Lord of the Flies, but CBS has shown no sign of backing away from its plans to air the show.
“Everybody’s questions about the show will be answered when it airs,” said the show’s executive producer, Tom Forman (via The New York Times).
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Zoom Media & Marketing has recently added martial arts and fitness chain LA Boxing to its Fitness and Indoor Sports Network. The network offers advertisers the opportunity to reach consumers in the workout areas and locker rooms of gyms and fitness centers.
Republican hopeful Mitt Romney is jumping on the user generated content bandwagon and has invited supporters to create an official TV ad for his presidential bid. The contest, which got underway last week, asks backers to create a 30- or 60-second spot using hundreds of photos and dozens of video clips and audio files, writes the Boston Globe.
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Radio advertising continues to be one of the best ways to reach potential new car purchasers, according to a new telephone study from The Media Audit. More than 22 percent of heavy radio listeners (three hours a day or more) plan to purchase a vehicle, compared to 18 percent of the general population, writes Radio Ink.
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Advertising expenditures for newspaper websites increased 19.3 percent, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA), reports MarketingCharts.
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