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Zoom Media & Marketing has recently added martial arts and fitness chain LA Boxing to its Fitness and Indoor Sports Network. The network offers advertisers the opportunity to reach consumers in the workout areas and locker rooms of gyms and fitness centers.
Zoom’s venues include New York Sports Clubs, Boston-based Fitcorp, Windy City Sports in Chicago, the Brewster Sports Center in New York, and Bally Total Fitness, writes Media Life. Vehicles for advertising include 25-by-37-inch backlit boards in workout areas, as well as 16-by-20-inch boards in locker rooms.
The network has a total of 800 locations nationwide and reaches an audience that is evenly split between male and female and that is generally between the ages of 18 and 49. They are 69 percent single and 67 percent Caucasian.
HBO, Procter & Gamble’s Olay, Saab and the U.S. Marine Corps are current or recent advertisers.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
