»
BrandIntel today released the 2007 TV Landscape report highlighting the upcoming fall network television shows currently generating the highest online consumer discussion and sentiment.
The BrandIntel report found ABC to hold both the top two spots for highly anticipated shows, with Pushing Daisies and Private Practice as the leaders in consumer sentiment.
Although ABC leads the sentiment rankings with five shows in the top ten, NBC’s Bionic Woman continues to dominate the share of consumer discussion with double the amount of online consumer discussion as Private Practice.
About the study: The BrandIntel TV Landscape report highlights the upcoming fall shows and networks that are generating the most positive discussion and sentiment in online consumer communities. The TV Landscape report tracked a total of 22 new shows from the top five television networks - including ABC, CBS, CW, NBC and FOX - and ranked them in terms of sentiment score and share of audience discussion. For the report, BrandIntel tracked over 20,000 raw search hits on the Internet across more than 56 million sites but refined those results through technological filters and human analysis to utilize only the most relevant content for the study.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
