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Readers’ loyalty to specific blogs is relatively high, with 46 percent of blog readers saying they visit the same blogs regularly, according to a survey from Synovate (via WebProNews). Eight percent of Americans now have their own blog, a surprisingly large number considering the fact that just a few years ago, most didn’t even know what a blog was.
Today, nearly 90 percent of people ages 25-34 know what a blog is, while 65 percent of people 65 and over do. There are more women bloggers than men.
Forty-three percent of blog visitors have noticed advertising on blog sites; of those 18-24, 61 percent of readers have noticed advertising. About a third of readers have clicked on an ad.
Blogs don’t seem to be replacing other media. Just 13 percent of blog readers said they spend less time with newspapers, TV or radio since they began reading blogs.
See MarketingChart’s coverage for more findings and tables from the study.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
