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The three big newsweeklies have struggled in the past six months, seeing declining readership, while smaller competitors such as The Week and The Economist are seeing gains. Time’s redesign and change in distribution schedule have failed to stem the losses being experienced on the newsstand, and indeed the magazine’s newsstand sales fell 13.6 percent to 103,204 in the first six months, writes MediaPost.
That’s a total circulation decline of 17.1 percent, according to the Audit Bureau of Circulations. Total average readership fell 4.5 percent from spring 2005 to spring 2007, per figures from Mediamark Research Inc. Newsweek saw a 9.3 percent decline in newsstand sales since the first half of 2006, to 100,902, and a 9 percent drop in readership since 2005. U.S. News & World Report saw a 6 percent decline in newsstand, and nearly a 20 percent decline in total readership.
Ad pages for Newsweek and Time saw slight declines in the first months of 2007 over the same period in 2006. However, ad pages for U.S. News & World Report were up by 5.8 percent.
On the other hand, The Economist’s newsstand sales jumped 10.6 percent in the first half of 2007, to 60,877, while subscriptions grew 16.1 percent to 694,345. Ad pages grew 13.3 percent. The Week saw a 12 percent increase in subscriptions to 493,560, and ad pages in the first half of 2007 rose 11.4 percent.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
