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CC Online Initiatives Successfully Driving Traffic


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Clear Channel Radio’s online unit has seen nearly 8,000 independent/unsigned artists submit music via an MP3 upload function since it launched the function two years ago. The music is getting two million plays weekly, and three million page views weekly.

The function is also helping to drive traffic to some individual station websites. KDGE-FM in Dallas has seen an increase in web traffic because of the home-grown bands that are being featured.

Clear Channel also has a number of social networks that are being beta’d in 11 markets. Since its April launch, more than 144,000 members have signed up, for a total of two million page views weekly.

Clear Channel’s online network now ranks second in the at-work weekly streaming cume as of June, jumping ahead of AOL Radio Network and trailing only Yahoo Music/LAUNCHcast, according to Clear Channel.

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Sprint Lands Live NFL Mobile Deal

Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.

The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.

Radio broadcasts include…

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Hachette Shutters ‘Home’

Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.

Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…

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Wheaties, Eat Your Heart Out, Frosted Flakes Features Phelps

Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.

The…

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Ad Agency to Timberland: Environmental Causes Distract from Products

Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).

After seeing revenues decline six percent to $210 million on lower sales in…

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Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…

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