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Move over, scratch-and-sniff ads - this week, Rolling Stone magazine will contain ads that readers can actually taste. The ads, for the CBS show Cane, contain a flavor strip in a tamper-proof pouch that is touted as tasting like a lime mojito, writes The New York Post.
The ad is made to look like a liquor ad for Duque, a fictional brand of rum from the series. The show is about a powerful Cuban-American who runs a rum and sugar business in Florida.
ABC has promoted its new show Pushing Daisies by handing out flowers at screenings, while Fox has deployed pseudo news vans to city neighborhoods to push its comedy Back to You.
The Los Angeles Times will be running a scented ad for the upcoming film Mr. Magorium’s Wonder Emporium in its Sunday movie section this weekend.
CBS Radio has launched a video platform allowing its 140 radio stations the ability to create personalized branded video players to feature station content.
Content could include music videos, artist interviews, live concert performances, breaking news and original programming. Advertisers…
The New York Times will increase the newsstand price of its Monday-Saturday editions to $1.50, effective Aug. 18. The current price is $1.25.
The Sunday Times will continue to sell for $4 at the newsstand in New York metropolitan areas,…
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he…
Sen. Barack Obama has made the first significant network-TV buy of any presidential candidate in at least 16 years, signing on with NBC for a $5 million package of Olympic spots including network TV and cable.
The last time a…
The 75th anniversary October issue of Esquire will feature an electronic cover with words and images flashing upon it. The cover, created using electronic paper display (EPD) technology, will scroll the words “The 21st Century Begins Now” when it hits…
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23 percent increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part, by continuing strong demand for new technologies, reports MarketingCharts.
See…
