Wells Fargo has launched a green marketing campaign in Washington State that offers rebates on Energy Star-rated appliances, reward points redeemable in renewable energy certificates, $10 for switching to online statements and bill pay, and shopping totes for customers who meet with a Wells Fargo banker for a financial review.
CosmoGirl magazine and Raw Digital, a Raw Media Network company, today announced a partnership to launch an online soap opera series set in a suburban high school. Casting for the soap opera series will take place this fall, and one role will be left open for a CosmoGirl reader to win the chance for a part on the show. The series will launch in Spring 2008.
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Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
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USA Today has begun offering widgets with updated news headlines for people to place on blogs or other sites, reports The Associated Press (via MarketingVOX).
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When it comes to consumer interest in non-traditional advertising media, billboards and product placement in television top the list, according to the latest research data from Mediamark Research Inc. (pdf).
Arbitron will begin issuing sample guarantees beginning Oct. 1, in response to complaints by clients that the radio measurement company failed to meet in-tab sample sizes in Houston and Philadelphia in July.
When Fox Business Network begins airing October 15, it will set off a channel shuffle in New York City, its most important market. The shuffle will create two new clusters of channels, one for NBC U networks and the other for Fox’s two news channels, writes Variety.
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Tech products and practices that are “Green,” or environmentally sensitive, are emerging as an element of tech brand positioning and consumer consideration - but the potential to claim green leadership remains fragmented across the Tech brandscape - according to survey results released by Ipsos, MarketingCharts reports.
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Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing 4.4 percent among Hispanics and 3.9 percent among Asians compared with the previous year, according to The Nielsen Company, writes MarketingCharts.
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This year - for the first time - online-advertising spending will surpass radio advertising spend in the US, according to eMarketer. It projects that online advertising spend will total $21.7 by yearend 2007, compared with $20.4 billion for radio, writes MarketingCharts.
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Kroger has launched an organic foods line; to promote the line, its latest, 19-page Kroger MyMagazine - sent to Kroger Plus loyalty card members - is dedicated to organics. Advertising initiatives on regional levels supported the mailing, writes MediaPost.
The new television season, which opens in three weeks, may just be one of the best in history, according to an analysis from Carat (via Media Life). Shows are interesting and distinctive and, says Shari Anne Brill, senior vp and director of programming, “there are quite a few shows that are really good.”
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Former FCC Chairman Mark Fowler has penned an opinion piece in the New York Sun, in favor of the proposed merger of XM and Sirius Satellite Radio. The Sun’s parent company, Hearst Corporation, owns a stake in XM Radio, writes Radio Ink.
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Pontiac has launched a sweepstakes and scholarship promotion via an NCAA-themed campaign called Game Changing Performance. The campaign gives money to the college whose team wins an online vote for best play of the week in a game, writes MediaPost.
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Among white-collar workers surveyed, nearly a quarter (24 percent) said they play casual videogames “at work” - with fully 35 percent of CEOs, CFOs and other senior executives saying they play at work - according to a PopCap Games survey targeting white-collar workers, reports MarketingCharts.
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