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Direct marketing firm Click Tactics has acquired Intrasight to bolster both company’s cross-media offerings, reports ClickZ (via MarketingVOX).
Click Tactics hopes the purchase, the cost of which was not released, will help it build a more all-inclusive database for direct marketers. Such a database would allow customers to manage their campaigns themselves, defining parameters on the fly.
The combined system will use Intrasight’s Iris system as a user-interface.
Intrasight has been primarily focused on the travel industry, but has a few consumer-packaged good clients. Click Tactics has a larger amount of enterprise clientèle, including Comcast, Bank of America and others.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
