BarackObama.com had the greatest number of unique visitors among presidential campaign websites in July, with 717,000, readily outpacing fellow Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively, according to (pdf) Nielsen/NetRatings, reports MarketingCharts.
Rich media’s creative and interactive features convey the drama and excitement of entertainment advertisers’ products and drive increased interaction rates and time spent with the brand, according to PointRoll’s “2007 Entertainment Performance Analysis” report, writes MarketingCharts.
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Warner Bros. plans to launch a website it hopes will become a destination entertainment site. The company will build the site, T-Works, around its roster of animated characters, and will combine video, virtual world, social networking and gaming components, writes Adweek.
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For the first time since trade marking the Polo name in 1967, Ralph Lauren is sponsoring a polo team in the U.S. The Black Watch team, based in East Hampton, NY and Palm Beach, Fla., are wearing uniforms designed by Ralph Lauren, and the company has also introduced a Black Watch line of clothing for consumers, writes The New York Times.
The Wall Street Journal is reorganizing its ad sales staff with a focus on cross-media, reports Advertising Age (via MarketingVOX).
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Before deciding to crush the magazine, Time Inc. considered selling Business 2.0, and looked for a scenario that would “nurture the spirit of the brand’s unique coverage and reporting,” according to Time Inc. spokesperson Danielle Perissi. In the end, however, the company decided that folding the content into Fortune was the best solution, she said (via Folio).
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It looks as though U.S. News & World Report may be undergoing plans to significantly change its editorial format by beginning to publish at least one “best of” issue each month. According to one source, the “business side” has told editorial that the magazine just can’t sell news against Time and Newsweek, writes The New York Post.
American sports fans are doing a lot more than just sitting back and watching the big game on TV - they’re simultaneously connected with others and more engaged with advertising, according to the results of a study by Solutions Research Group (SRG), reports MarketingCharts.
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Non-spot radio revenue had double-digit gains of 16 percent in the second quarter and 12 percent in the first half of 2007, compared with the respective year-earlier periods, writes MarketingCharts (via B-to-B). Those revenues - the majority from online efforts - helped offset dips in other segments, helping to keep total radio spending essentially flat, the Radio Advertising Bureau (RAB) reported.
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CBS has made a deal to acquire a leader in ad-supported video programming in the retail marketplace, Fairfield, CT-based SignStorey. The deal comes at a time of explosive growth for the out-of-home television market, writes MediaPost.
