»
BarackObama.com had the greatest number of unique visitors among presidential campaign websites in July, with 717,000, readily outpacing fellow Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively, according to (pdf) Nielsen/NetRatings, reports MarketingCharts.
Among Republicans, Fred Thompson’s ImWithFred.com drew the most unique visitors in July, with 381,000, even though he had not yet announced his candidacy, NetRatings reported.
(The former Tennessee senator and “Law and Order” star, who has relied heavily on the internet to generate political exposure, announced his candidacy officially at midnight last night in a webcast on Fred08.com, where ImWithFred.com traffic is now directed.)
Former New York mayor Rudy Giuliani ranked No. 2 among Republicans online, with 124,000 unique visitors; Mitt Romney ranked a close third, with 116,000 unique visitors;Ron Paul and John McCain rounded out the Republican campaign sites with 113,000 and 104,000 unique visitors, respectively, according to the data.
Among other Nielsen data reported:
Online Campaign Advertising
John McCain continued to lead online advertising among presidential candidates in July, with a total of 7.7 million online ad impressions. Mitt Romney took the No. 2 spot with 4.7 million impressions, while Dennis Kucinich ranked No. 3 with 820,000 impressions.
ThompsonTerritory.com, a site established to promote and sell Fred Thompson t-shirts and memorabilia, placed 3.6 million ad impressions for the month of July - well before the official Thompson announcement.
The Buzz
According to Nielsen BuzzMetrics’ BlogPulse, blog buzz around the keyword “Fred Thompson” (in reference to president) has been rising in the days leading up to the expected announcement. Citation levels are up threefold versus an early August lull.
Politics on YouTube
On YouTube, Democrats are still dominating in the popularity of their politics-related video content, with 475,000 unique visitors in July, compared with the Republicans’ 275,000.
But visitors to the Republican videos are staying longer, with an average visit of more than 3.5 minutes compared with an average visit of less than 1.5 minutes at the Democratic content.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
