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Rich media’s creative and interactive features convey the drama and excitement of entertainment advertisers’ products and drive increased interaction rates and time spent with the brand, according to PointRoll’s “2007 Entertainment Performance Analysis” report, writes MarketingCharts.
Based on findings from over 800 rich media campaigns PointRoll has conducted for entertainment advertisers, the analysis offers best-practice information about the most effective features, branding and direct response campaigns, and optimum website placements, PointRoll said.
Key findings include the following:
• Most effective features: The entertainment industry has specific needs that rich media advertising helps satisfy by both driving brand awareness and spurring viewers to action:
The full reports is available from the PointRoll site - here (pdf).
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