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It looks as though U.S. News & World Report may be undergoing plans to significantly change its editorial format by beginning to publish at least one “best of” issue each month. According to one source, the “business side” has told editorial that the magazine just can’t sell news against Time and Newsweek, writes The New York Post.
Virtually the only issues that have made money for the magazine in recent years have been the Best Hospitals, Best Colleges and Best Grad Schools special issues. The Sept. 3 issue is focused on Best Kids’ Hospitals, and a Best of Cars issue is in the works. Other possible issues, according to the source, are best places to retire, best-value places to live, safest cities in America and the best cities for business.
The magazine has been losing money since the dotcom bust in 2001.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
