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Warner Bros. plans to launch a website it hopes will become a destination entertainment site. The company will build the site, T-Works, around its roster of animated characters, and will combine video, virtual world, social networking and gaming components, writes Adweek.
The ad-supported site will include content from Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. It will include full-length episodes from the company’s library, along with made-for-the-web series. Fans can create mash-ups, wander a virtual world using an avatar based on the company’s characters, or play one of the more than 125 games the property will offer.
Earlier this year, Disney.com launched Disney XD, a multimedia site that allows for personalization, and Cartoon Network is planning to release an original multiplayer online game.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
