The fledgling MyNetworkTV garnered a 0.8 average household rating and a 1 share from September 2006 through May 2007, less than half of its closest finisher, The CW (1.8 rating/3 share), but since programming changes were implemented in March - scrapping telenovelas in favor of martial arts, reality shows, celebrity features and feature films - the network has seen reduced costs and increased ratings.
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The proportion of leading US magazines (the top 50 by circulation) that offer online video has nearly doubled in the past year - from 34 percent in 2006 to 60 percent in 2007 - but the adoption of other Web 2.0 features has been slower, according to research from the Bivings Group.
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The singing-and-dancing saga of Troy Bolton and his East High crew captured the attention of kids across the country on August 17, when “High School Musical 2” (HSM2) premiered, but the way it was watched varied, according to (pdf) a study by Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.
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Formal marketing accountability programs are becoming an accepted business practice among marketers, but dissatisfaction about marketing measurement and internal marketing accountability processes is rampant, according to a new study from the Association of National Advertisers (ANA), reports MarketingCharts.
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Celestial Seasonings is undergoing an extensive rebranding which will include new packaging, a new logo and new products, a premium line, and an entry into the coffee category with an organic line called Morning Thunder. The company is also initiating a 3.5 percent price increase in October.
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The two weekly versions of American Idol are the most expensive shows on television, followed by House and 24, according to a new report from independent media agency TargetCast. American Idol spots went for more than $615,000 during the 2006-07 season, writes MediaPost.
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Omniture Inc. has entered into an agreement to acquire on-demand A/B testing and multivariate testing company Offermatica for $68 million.
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ABC is looking beyond its own website as it starts to assemble a series of destinations to act as distribution platforms for TV programming, reports Mediaweek (via MarketingVOX).
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Clear Channel Malls is launching a tour it is calling The Oh! Zone that will travel to malls and office buildings in order to put an advertiser’s products and services in front of qualified customers. At each mall, office tower or venue, uniformed greeters direct customers to an interactive Oh!Zone branded display where they will have the opportunity to touch, discover and play with products from participating companies.
Despite competitive pressures from telcos and direct broadcast satellite providers, cable’s triple-play (video, data and voice) revenue streams are still expanding due to growing penetration of their subscriber bases, according to SNL Kagan’s “Broadband Cable Financial Databook” study, reports MarketingCharts.
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As they returned to classes, college students reacted positively to Apple’s announced iPhone price reduction, according to (pdf) a study by SurveyU, which has been tracking students’ feelings about the iPhone since May, prior to Apple’s advertising campaigns, writes MarketingCharts.
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David Bank and Ryan Wineyard of RBC Capital Markets last Thursday gave the XM/Sirius merger a 50 percent chance of success, saying the odds applied both to the upcoming DOJ ruling, expected in the next two months, and the FCC decision, which is expected sometime before year’s end.
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Brand perceptions of Wal-Mart have suffered as a result of the series of product recalls of toys produced in China, according to a new study. Marketing consultancy Strategic Name Development conducted a study of 503 participants regarding perceptions of Wal-Mart and Target, Brandweek writes.
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May be hurting inThe scatter market continues to soar, with prices on the rise and upfront holds coming through, with advertisers so far committing to spending all of the money they put on hold with the networks during the upfront.
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