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ABC is looking beyond its own website as it starts to assemble a series of destinations to act as distribution platforms for TV programming, reports Mediaweek (via MarketingVOX).
The network is reportedly in talks with AOL, MSN, Comcast, MySpace and others to carry ABC programming online.
The move is a reversal from its previous position of building ABC.com as the sole destination for viewing. But the network is asking that distribution partners mirror the viewing experience from the ABC site, using the network’s own player to create a consistent experience.
That last point differentiates ABC’s philosophy from that of CBS, which also partnered with a number of online sites to make CBS programming available far and wide. The latter allows sites to use their own players, sensing it is more beneficial to embrace a community than impose mandates to maintain its own network identity.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
