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The two weekly versions of American Idol are the most expensive shows on television, followed by House and 24, according to a new report from independent media agency TargetCast. American Idol spots went for more than $615,000 during the 2006-07 season, writes MediaPost.
House and 24 saw prices rise 49 percent, despite declining ratings.
Grey’s Anatomy and CSI, both on Thursday night, saw prices drop. A 30-second spot on Grey’s Anatomy in 2005-06 went for $292,493, and dropped to $277,387 last year. CSI went from $360,469 in 05-06 to $294,796.
A Desperate Housewives spot declined 15 percent (compared to a ratings drop of 25 percent) to $308,640. CSI Miami’s ratings dropped 10 percent but prices rose a few thousand dollars to $230,489.
Fox’s average prime-time unit cost rose 26 percent to $197,640, despite a live ratings drop of 7 percent (for regularly scheduled programs in the 18-49 demo). ABC’s average price jumped 4 percent to $127,690, while CBS’s unit costs declined 4 percent to $129,757. NBC dropped 16 percent to $107,449.
NBC’s hit Heroes has performed well in the scatter market, averaging $173,002 for a 30-second spot.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
