Here’s a random advertising idea: CoolXposure, headquartered in Dallas, offers advertisers the chance to place ads on the portable cooling units that are used to provide relief to football players on the sidelines between plays.
In a letter to employees, Dow Jones chief executive Richard Zannino wrote that the main goal of News Corp’s acquisition of the company was to “increase profits by strengthening and growing our products and brands, not by slashing costs,” writes The Financial Times (via MSNBC).
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T: The New York Times Style Magazine announced today that it will launch T Magazine online on Dec. 2. The new site will be a “stylish platform for advertisers in the luxury industry and a novel online experience for readers,” according to the Times.
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New York’s WNBC will be the first station in NYC and the largest in the country to replace its traditional 5 p.m. newscast with one at 7 p.m. The move has been heavily promoted on television and billboards, writes The New York Times.
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Magazines geared toward black women have been struggling in recent years - as niche publications, they are more vulnerable to stagnant newsstand sales, advertisers moving to the web, and other challenges facing the magazine industry in general, writes Mediaweek.
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Beginning September 17, the new Barbara Walters call-in show will begin airing on Sirius. Barbara Live will air Mondays from 6:00 - 7:00 pm ET on Sirius Stars channel 102. She will be joined on the air each week by Bill Geddie, the longtime executive producer of The View and Walters’ Oscar(R) specials.
The current college class (students 18-30 years of age) is flexing its muscles not only in terms of size and purchasing power but also in striving for change in political direction and corporate social responsibility, according to the findings of Alloy Media + Marketing’s 2007 Alloy College Explorer survey, powered by Harris Interactive, reports MarketingCharts.
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Leapfrogging to the top of the pile, Facebook earned top honors (pdf) from AdweekMedia’s third annual Digital Hot List - the top 10 powerhouse digital properties that have grabbed the attention of consumers, marketers, the press and pop culture in 2007, writes MarketingCharts.
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The multi-category travel sector (containing brands such as Lastminute.com, Expedia and Thomson) received the most click-throughs from UK searches in July, according to (pdf) a Nielsen/NetRatings study of which sectors receive the most UK click-throughs from search engines, writes MarketingCharts.
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A new study by The Kelsey Group predicts the future of mobile search will divide itself into three different revenue and usage streams: free, ad-supported directory assistance, mobile search and display ads, and ad-supported “multi-modal” applications (voice-powered software that allows consumers to speak their requests into a handset and get search results onscreen), writes MediaPost.
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Nielsen is launching a commercial tracking system that will let advertisers confirm that a commercial has aired the day after it runs. The web-based tracking system, KeepingTrac, will provide tracking for all national broadcast and cable networks, writes MediaPost.
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In August there were 4,104,800 online advertised vacancies, an increase of 20,600 (or 0.5 percent) from July - and up 12 percent from August ‘06, according to The Conference Board Help-Wanted OnLine Data Series (HWOL), writes MarketingCharts.
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According to a new study from Public Opinion Strategies, commissioned by XM and Sirius Satellite Radio, more than half of respondents believe that AM and FM radio stations are opposing the proposed merger of the satellite companies because they fear stronger competition.
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Recent magazine industry turmoil - disruption by the internet, revenue declines, buyouts, downsizing - seems not to have had an overwhelmingly negative impact on the job satisfaction of the magazine-industry workforce, according to Folio, writes MarketingCharts.
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Recalled Mattel Inc. pulled more lead-tainted products made in China from U.S. shelves last week, bringing the value of recalled toxic and dangerous Chinese goods to $430 million since June 6, writes Bloomberg. That’s up from $152 million a year earlier.
