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In a letter to employees, Dow Jones chief executive Richard Zannino wrote that the main goal of News Corp’s acquisition of the company was to “increase profits by strengthening and growing our products and brands, not by slashing costs,” writes The Financial Times (via MSNBC).
However, he added that there will be changes, and that, where job cuts are unavoidable, they will be announced “as soon as practical.”
It remains unclear about the extent to which Dow Jones will be integrated into News Corp’s other businesses, which include The Times in the U.K., numerous tabloids, and online properties such as MySpace. News Corp’s new Fox Business Network is expected to use resources from Dow Jones and the Wall Street Journal, but few specifics have been decided.
Widespread speculation has it that some senior positions at Dow Jones and the Journal may be given to executives from News Corp.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
