»
New York’s WNBC will be the first station in NYC and the largest in the country to replace its traditional 5 p.m. newscast with one at 7 p.m. The move has been heavily promoted on television and billboards, writes The New York Times.
NBC Nightly News with Brian Williams airs at 6:30, and will lead into New York Nightly News with anchor Chuck Scarborough.
Extra has moved to 5 p.m., following WNBC’s newsbreak on the hour. News 4 You, WNBC’s news and information program, remains at 5:30 p.m., hosted by Perri Peltz. Emmy-award winning NewsChannel 4 at 6 p.m. is now anchored by Lynda Baquero and David Ushery, followed by NBC Nightly News with Brian Williams at 6:30.
Media analyst Andrew Tyndall, publisher of The Tyndall Report, believes that the shifting of the local news from 5 to 7 could help both NBC and WNBC, because it could shore up ratings for the 6:30 network news cast to be sandwiched between news programs. Too, more people will be home from work and able to catch the news at 7 rather than at 5.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
