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Magazines geared toward black women have been struggling in recent years - as niche publications, they are more vulnerable to stagnant newsstand sales, advertisers moving to the web, and other challenges facing the magazine industry in general, writes Mediaweek.
Vibe Vixen, for example, hoped to move from a twice-yearly to a six times yearly magazine. Instead, parent company Vibe Media Group recently announced that the August/September issue would be its last; the title will live on only online and in quarterly special issues.
In spring 2005, Time Inc. axed urban fashion magazine Suede, while Honey was folded two years earlier.
Time Inc.’s Essence gets a disproportionately small amount of fashion advertising considering the amount of money its $1.1 million readers spend on apparel, says Michelle Ebanks, president of the magazine. “If that’s a challenge for us, it’s insurmountable for younger titles.”
Others in the industry point out that the general market has been quicker to embrace minority subjects recently, stealing some of the thunder from niche magazines.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
