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ABC Tucks Hospital Smock inside ‘TV Guide’

ABC is inserting a hospital gown in the September 24 issue of TV Guide as a promotion for Grey’s Anatomy. The gown is meant as a reminder that all-new episodes of the hit drama are returning Thursday, Sept. 27.

Cadillac Joins with CBS for Monday Night Ad Blitz

Cadillac is launching a multi-media campaign that centers around CBS’s Monday prime-time lineup and the theme “the Cadillac of premieres,” The New York Times writes.

MTVN Opts to Kill iFilm

MTV will be shutting down its iFilm video site early next year, reports Advertising Age (via MarketingVOX).

US Mobile Search Ad Revenues to Reach $1.4B in 2012

US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.

Couric’s Iraq Visit Doesn’t Help Ratings

CBS News’s Katie Couric reported last week from Iraq; the move didn’t help ratings. The news broadcast tied a record low last week, pulling just under 5.5 million viewers, according to Nielsen.

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Eli Bests Big Brother Peyton in Season Opener Ratings

Eli Manning

Sunday night football with the New York Giants facing off against the Dallas Cowboys drew a 13.6 household rating for NBC between 8:15 and 11:30 p.m, bettering last Thursday’s NFL season debut between the Indianapolis Colts and the New Orleans Saints.

Online Gamers a Large Auto-Owning Demo, Want Imports

Online gamers make up a large auto-owning demographic, with 73 percent of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic (specifically, users of its 1UP Network), writes MarketingCharts.

Teens Learn about TV Shows from TV, Friends, Cinema Ads

More than half of teens find out about new TV shows from commercials and promotional spots airing on the networks, according to a new study from Los Angeles-based research firm OTX.

Half of Online Financial-Application Abandoners Did Not Intend to Complete

More than half - 54 percent - of online financial-product applicants abandon applications prior to submitting, according to the results of a new comScore study conducted with Forrester Research that sought to examine consumer motivations in abandoning online applications, reports MarketingCharts.

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Grey NY to Agencies: Let’s Green Up Mad Ave


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Grey New York has launched an industry wide initiative to green up Madison Avenue, writes Environmental Leader.

Drudge Ditches Radio Show

Matt Drudge’s syndicated Sunday night radio show will no longer air, beginning with the first of October.

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NBC U Draws on Agencies for Research Council

NBC U is pulling together a council of ad agency executives in the research, strategy and media buying fields in the hopes of developing and fielding primary research that will lead to better insights and smarter media marketplace decisions.

NPR, WGBH Boston Acquire National Public Broadcasting

National Public Radio and WGBH Boston have agreed to acquire National Public Broadcasting, the nation’s leading sponsorship representation firm for public TV and radio stations, Mediaweek writes.

Apple, Sprint Sponsor L.A. Digital Film Fest


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The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.

FCC to Make Decision on Satellite Merger by Year’s End

The FCC should wrap up its review of the potential XM-Sirius merger by the end of the year, according to commission chairman Kevin Martin.

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