ABC is inserting a hospital gown in the September 24 issue of TV Guide as a promotion for Grey’s Anatomy. The gown is meant as a reminder that all-new episodes of the hit drama are returning Thursday, Sept. 27.
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Cadillac is launching a multi-media campaign that centers around CBS’s Monday prime-time lineup and the theme “the Cadillac of premieres,” The New York Times writes.
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MTV will be shutting down its iFilm video site early next year, reports Advertising Age (via MarketingVOX).
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US mobile search advertising revenues will grow from $33.2 million in 2007 to $1.4 billion in 2012, or at a compound annual growth rate (CAGR) of 112 percent, according to a just-released forecast from The Kelsey Group (TKG), writes MarketingCharts.
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CBS News’s Katie Couric reported last week from Iraq; the move didn’t help ratings. The news broadcast tied a record low last week, pulling just under 5.5 million viewers, according to Nielsen.
Eli Manning Sunday night football with the New York Giants facing off against the Dallas Cowboys drew a 13.6 household rating for NBC between 8:15 and 11:30 p.m, bettering last Thursday’s NFL season debut between the Indianapolis Colts and the New Orleans Saints.
Online gamers make up a large auto-owning demographic, with 73 percent of gamers’ households owning two or more vehicles, according to a Ziff Davis Game Group study of automotive trends among the gaming demographic (specifically, users of its 1UP Network), writes MarketingCharts.
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More than half of teens find out about new TV shows from commercials and promotional spots airing on the networks, according to a new study from Los Angeles-based research firm OTX.
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More than half - 54 percent - of online financial-product applicants abandon applications prior to submitting, according to the results of a new comScore study conducted with Forrester Research that sought to examine consumer motivations in abandoning online applications, reports MarketingCharts.
B2B ad spending totaled $14.39 billion in 2006, up 1.4 percent from $14.19 billion in 2005, and the top 100 B2B advertisers accounted for $6.76 billion (or 47 percent) of that amount, up 3.0 percent from $6.56 billion in 2005, according to BtoB’s analysis of data from TNS Media Intelligence, reports MarketingCharts.
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Grey New York has launched an industry wide initiative to green up Madison Avenue, writes Environmental Leader.
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Matt Drudge’s syndicated Sunday night radio show will no longer air, beginning with the first of October.
NBC U is pulling together a council of ad agency executives in the research, strategy and media buying fields in the hopes of developing and fielding primary research that will lead to better insights and smarter media marketplace decisions.
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National Public Radio and WGBH Boston have agreed to acquire National Public Broadcasting, the nation’s leading sponsorship representation firm for public TV and radio stations, Mediaweek writes.
The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.
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The FCC should wrap up its review of the potential XM-Sirius merger by the end of the year, according to commission chairman Kevin Martin.
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