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ABC is inserting a hospital gown in the September 24 issue of TV Guide as a promotion for Grey’s Anatomy. The gown is meant as a reminder that all-new episodes of the hit drama are returning Thursday, Sept. 27.
The ABC-branded, life-sized hospital gown will be mailed to subscribers in New York and Los Angeles. “This is a great opportunity and a fun way to get viewers excited about the return of Grey’s Anatomy, and TV Guide is the perfect place for it,” says Marla Provencio, executive vice president, marketing, ABC Entertainment.
ABC is also promoting its new show Pushing Daisies by handing out flowers at screenings, while Fox has deployed fake news vans to promote its comedy Back to You and CBS has created an ad that tastes like a lime mojito to promote its new show, Cane. The flavorful ad will run in Rolling Stone.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
