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The Project Accessible Hollywood (PAH) digital film festival is taking place next month in Los Angeles, and Apple and Sprint will both be on-hand to tie in with the digital theme.
The PAH-fest offers amateur moviemakers the opportunity to “tell their story,” digitally, by giving them tools to create short films and “cellphone art,” writes MediaPost.
Apple production stations will have the latest iMovie 08 software, as well as Apple products such as Garage Band and Logic for mixing audio tracks. Sprint will provide cellphones with cameras for the Cellphone Art competition.
Chris Northrop, who hails from Nickelodeon, videocast Ask A Ninja, Fortitude Studio, and Metro-Goldwyn-Mayer, and director Christopher Coppola are marketing the event, which includes a YourTech competition - people bring footage or home movies and digital photos to create a self portrait or a story about someone else in their lives - and CircusVision, an event for children 12 and under to create their own stories.
Northrop is hoping to spread news of the event through word-of-mouth marketing and via social networking sites like MySpace.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
