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CBS News’s Katie Couric reported last week from Iraq; the move didn’t help ratings. The news broadcast tied a record low last week, pulling just under 5.5 million viewers, according to Nielsen.
Last week and Memorial Day week have been the two least-watched CBS evening newscasts since 1987 at least, writes the AP (via TV Spy).
CBS points out that the US Open was played last Friday, pre-empting local news and, many viewers may have assumed, Couric’s broadcast, as well. Without Friday’s broadcast, the week would have averaged just under 5.9 million, or about where it has been in recent months.
Meanwhile, NBC is claiming that the NBC Nightly News with Brian Williams has closed the gap with ABC World News with Charles Gibson to just 26,000 viewers. For Labor Day week (Sept. 3-7), NBC’s newscast drew 7.781 million total viewers, while ABC averaged 7.807 million, according to Nielsen.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
