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Grey New York has launched an industry wide initiative to green up Madison Avenue, writes Environmental Leader.
In a full-page ad in Advertising Week’s Official Guide, Grey calls on all ad agencies to join it in becoming as green as possible with a headline that reads: “Hey Madison Avenue, let’s green it forward.” The print ad directs readers to green-it-forward.com, a new website where visitors are met with birdsong and ad agencies can talk about green initiatives. To call attention to the site, Steve Hardwick, President of Grey New York, is sending personal invitations to his counterparts at the largest New York agencies inviting them to join Grey in greening it forward. His printed invitation is being delivered in person inside a wooden box of green wheat grass.
In addition, site visitors from junior art directors to C-level executives can register and blog about efforts at their own ad agencies or anything relevant to reducing carbon emissions in New York.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
